Project Overview
UrbanVogue was experiencing fast top-line growth, but high Cash on Delivery (COD) return rates (RTO) were eroding profitability. We restructured their checkout architecture, implemented automated order verification, and optimized performance ads for high prepaid conversion.
The Challenge
A 38% COD Return-to-Origin rate severely slashed margins, combined with stagnant ROAS on paid social ads.
Our Strategy
Drive prepaid incentives at checkout, implement automated WhatsApp order confirmation workflows for COD orders, and optimize ad sets for higher-income demographics.
The Solution
Integrated an automated OTP/WhatsApp verification tool for COD purchases, offered dynamic prepaid discount triggers, and optimized Meta Advantage+ Shopping campaigns.
Results & Impact
Reduced COD returns/RTO by 80%, increased overall sales volume by 3x (300%), and elevated overall profit margins by 34%.
Slashing our COD return rate by 80% saved our business profitability. Prisah Technologies delivered both revenue growth and operational control."
