Project Overview
Srijan Gurukul Coaching wanted to capture local market share for NEET and JEE preparation courses. We renovated their digital presence, established Google My Business local dominance, and executed hyper-targeted lead generation campaigns.
The Challenge
High dependency on offline flyers and word-of-mouth; minimal digital presence resulting in missed prospective students.
Our Strategy
Dominate local search results (GMB) for competitive exam keywords and run hyper-targeted geo-fenced ads around schools and residential hubs.
The Solution
Optimized Google Business Profile, built lightweight, fast-loading mobile lead pages, and launched geo-targeted Google Search and YouTube Video Ads.
Results & Impact
1,000+ monthly leads, 65% increase in offline branch walk-ins for demo classes, and a 3.5x ROI on ad spend.
We saw a massive rise in demo class attendance across all our regional branches. Exceptional ROI!
