Project Overview
Skyline Horizon Towers needed a massive influx of potential homebuyer leads prior to their official booking launch date. We designed a rapid-scale digital pre-launch campaign across Meta, Google Search, and YouTube.
The Challenge
Short 30-day timeline to build market awareness and collect intent-driven buyer bookings for pre-launch discounts.
Our Strategy
Dynamic multi-channel campaign targeting first-time homebuyers and real estate investors within a 25km radius.
The Solution
Created fast interactive floorplan preview pages, automated Instant Lead Forms on Facebook/Instagram, and executed YouTube pre-roll ads.
Results & Impact
2,150 qualified buyer leads generated in 30 days, 480 scheduled weekend site visits, and 65% of units booked during pre-launch week.
The volume and speed of site visit bookings achieved before launch day blew our expectations out of the water.
