Project Overview
SkillCraft offered high-ticket tech certification programs but struggled with high cart drop-offs and poor enrollment conversions from organic traffic. We engineered an evergreen webinar funnel with automated email follow-ups and performance marketing to scale paid student enrollments.
The Challenge
Low sales conversions on high-ticket courses, long decision-making cycles, and ineffective retargeting campaigns.
Our Strategy
Build a high-converting, automated VSL (Video Sales Letter) funnel backed by custom custom audience targeting and automated WhatsApp/Email nurture sequences.
The Solution
Integrated an automated webinar funnel using custom landing pages, set up Facebook/Instagram catalog retargeting, and optimized Google Performance Max campaigns.
Results & Impact
510% increase in monthly enrollments, reduced Customer Acquisition Cost (CAC) by 38%, and scaled monthly recurring revenue by 4x.
Our course enrollments sky-rocketed within two months. The automated marketing funnel implemented by the team runs like clockwork.
