Project Overview
Anujiva had a strong product line but struggled to break past a revenue plateau due to creative fatigue and rising ad costs. We implemented a full-funnel strategy focusing on user-generated content (UGC), dynamic Google Performance Max ads, and retention email loops.
The Challenge
High Customer Acquisition Cost (CAC), plateaued monthly sales, and low repeat purchase rates.
Our Strategy
Broaden audience reach through authentic UGC video ads, capture high-intent buyers on Google Shopping, and maximize Customer Lifetime Value (LTV) through post-purchase email automation.
The Solution
Deployed 30+ UGC video ad variations, launched high-ROAS Google PMax campaigns, and optimized Klaviyo email automation sequences.
Results & Impact
5x increase in monthly revenue, 4.2x average ROAS, and a 35% increase in repeat customer retention within 4 months.
We broke through our sales ceiling effortlessly. Their full-funnel approach scaled our store while keeping CAC predictable.
